IS YOUR SEM AGENCY UP TO THE TASK? Regardless of who’s managing your PPC account, an agency, an in-house team, or even yourself, there are a few red flags that can indicate it may be time to consider the alternatives. So what are some of the red flags to look out for with your account …
See How Losing Broad Match Modified Will Impact Your Google Ads How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact. Contribute by Frederick Vallaeys In today’s volatile world, few things are certain, but a change in Google Ads is …
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Automated click fraud prevention for your Google Ads campaigns $50b s estimated to have been lost to ad fraud in 2019.* Competitors clicking on ads, bot traffic and click farms are just some of the ways ad fraud drains ad spend. Protect your Google Ads campaigns with TrafficGuard’s automated click fraud prevention.
Editor’s Note: This guest post was contributed by Peter Field, a B2B Institute Research Fellow. Executive Summary As I write this, it looks increasingly certain there’s going to be a recession. It will probably be different from ‘normal’ recessions, but many of the lessons about advertising from previous recessions still apply: Continuing to invest in brand advertising is …
Learn how google ads help in your digital marketing plan? Using Google Ads for online marketing. Now that you know the basics and benefits of online marketing and have assessed the readiness of your website, let’s introduce you to Google Ads, Google’s online advertising program, and make sure it’s a good fit for you. How …